Discover more about First Choice Holidays
We are First Choice, trading name of TUI UK Limited, part of the TUI Travel PLC Group of companies – the UK’s leading leisure travel company.
With market-leading UK holiday brands, our award-winning airline and over 14,000 employees you can be sure of a great time when taking your next holiday with us.
Learn more about First Choice Holidays.
Our award-winning airline.
A whole range of holiday experiences.
Find your nearest shop with our shop locator.
Our commitment to sustainable tourism
Passionate about travel? Come and work with us.
Travel the world with the TUI Travel PLC Group of Companies.
Press releases and information for journalists and media buyers.
Become a Firstchoice.co.uk affiliate
Why book with First Choice?
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