Introducing First Choice’s New TV Ad
After more than a year’s absence from the small screen, we’re back with a bang to tell the world about our big switch to All Inclusive…
If you like your ad breaks to leave you with a smile on your face and a spring in your step, tune into Who Wants to be a Christmas Millionaire on Monday from 8:30pm to 10:00pm. That’s when our brand new TV advert is being beamed into British living rooms for the first time, and trust us when we say it’s an attention-grabber.
The ad was filmed in the UK and at our Holiday Village in Tenerife, and will run from Monday 19th December until the end of February (if you can’t wait ‘til Monday, check out our sneak preview here.) It tells the story of a man who’s booked a First Choice All Inclusive holiday. He goes from home-to-plane-to-hotel in a dreamlike celebration amid much high-fiving and cheering from friends, fellow customers and First Choice staff. Playing in the background is Flo Rida’s top 10 hit, Good Feeling.
The whole ad is based around the feel-good factor you get when you go All Inclusive. It’s that peace of mind that everything’s included in the price – flights, transfers, accommodation, food and drink. Because our main man has paid upfront, he can indulge, safe in the knowledge he won’t be forking out every five minutes or constantly counting the pennies.
The £3million campaign is a major celebration of our decision to go All Inclusive across the board. From next summer, every one of our holidays will give you everything from flights to food, so you can have total control over your holiday spends.
And there are certain hotels that deserve a special mention, like our SplashWorld hotels. With these, we throw in unlimited waterpark access, too. And with our Holiday Villages, everything from ice-cream to assault courses is part of the deal. You pay one great price and peace of mind is yours for the taking.
It couldn’t come at a better time for UK holidaymakers. With financial forecasts still looking gloomy, it’s never been so important to keep a firm hand on your outgoings. And research shows going All Inclusive is a smart move. Take a look at these startling stats*…
- Nearly two thirds of people overspend on holidays that aren’t All Inclusive
- A typical family of 4 can save a staggering £511 a week on an All Inclusive holiday versus a B&B set-up
- Even small treats like ice-creams for a family of 4 can add around £65 to the overall cost of your trip. A couple of beers in the evening can add £60
- The average cost of an evening meal for a family of 4 is around £100 in the Canaries
Behind The Scenes – Making of…
*In-house research carried out at the time of our All Inclusive launch