As the North African sun warms your face, a scent of spice is in the air, and the soft lush golden sands of Agadir's beaches await you. This is Morocco – the hottest destination of the year.
Morocco's premier beach resort, Agadir is a magical spot offering wide, sandy beaches and year-round sunshine. A magical place to take the kids for a family summer holiday, Agadir is also perfect for couples looking for a romantic winter sun getaway.
Following an earthquake in 1960 that devastated the city, Agadir was rebuilt three kilometres south of its original site. Its complete reconstruction was at the request of the late King Mohammad V, who famously declared "if destiny decided the destruction of Agadir, then its rebuilding depends on our faith and will". Today, Agadir is a haven for holidaymakers, with a modern, vibrant feel existing alongside the culture and traditions of daily Moroccan life.
Agadir offers a wealth of experiences for people of all ages. You can catch a glimpse of the city's former glory at Coco Polizzi's Medina, a reproduction of an authentic old town, or enjoy the views from the hilltop Kasbah ruins. Agadir's small bird park will delight children and wildlife enthusiasts, and the port's hectic fish auction is definitely worth a look.
Whilst being on holiday in Agadir it is highly recommended to take a day trip to the exotic city of Marrakech. With it's bustling medina (old town) that will throw you into another time and place. Be prepared for some friendly bartering and serious shopping in the colourful souks, a winding maze of market stalls and welcoming shop owners. Morocco is a shopper's paradise, and you'll find abundant jewellery, spices, home wares, leather goods and clothing – so leave plenty of extra room in your suitcase.
The main square of Marrakech, Djemaa el-Fna, is an enthralling, massive open area that must be experienced firsthand. Water sellers in colourful dress offer refreshment in traditional leather water-bags and brass cups, musicians play all day without end, and snake charmers and storytellers entertain locals and travellers alike.
To make the most from your stay in Agadir we offer a selection of the finest four-star hotels with beachfront locations, excellent spa facilities and chic surroundings.
To experience Morocco in true luxury, try Agadir's Royal Atlas Hotel, just ten minutes from the atmospheric town centre. Exceptional standards of service and striking minimalist decor put the Royal Atlas in a class of its own. Featuring an activities programme for children and adults, watersports on the beach and evening entertainment, this hotel is perfect for families, couples and groups who want more out of their holiday. The only time you'll have nothing to do is when you feel like lying back and doing nothing.
With its vibrant local culture, exquisite food and endless shopping opportunities, Morocco will capture your imagination and stimulate your senses.
Morocco: Will stimulate your senses
