Hotel H10 Rubicon Palace

This family-friendly place combines kids’ pools with gourmet dining. And the beach is just a short walk away.

Set in beautiful gardens, this hotel has the sea out front and Montana Roja in the background. There’s a small beach less than 5 minutes’ walk away and Playa Blanca is about 5 minutes’ ride in a taxi.

The hotel has 5 pools as well as kids’ pools, 1 of which has a pirate boat. Taking care of meals is a selection of buffet and à la carte places, including a poolside Italian. At night, there’s a chilled-out piano bar.

TripAdvisor Traveller Rating

Based On 5073 reviews

  • Official Rating
  • 3Buildings
  • 3Floors
  • 593Rooms
  • 10Lifts

Family holidays with added luxury

  • Highly rated by you
  • 20kg luggage allowance
  • Family friendly
  • Stylish 4 and 5-star hotels

More about Premier Families »

All Inclusive - Here's what you get


Buffet meals. Snacks. Ice-cream 11.00-18.00. Italian, Asian or El Velero à la carte dining - one visit to one of these per stay - on request, limited availability.


Selected alcoholic beverages including some premium brands, soft drinks, beer and mineral water in all bars with self-service, 09.30-01.00.

Sports and Activities

All are included except where indicated.

Read more about the facilities »

Facilities► View all


A luxurious spa that offers specialist massages and treatments such as facials and body wraps. Plus spa family sessions are availabe daily for 2 hours for children 4 years and over. Book beforehand to avoid disappointment.

Janubio buffet restaurant

The bigger of the two buffet restaurants, Janubio serves breakfast, lunch and dinner. There's a special kids' buffet with different themed evenings and show cooking. The chefs can cater for specific dietary requirements on request, and there's also outdoor seating.

3 kids' pools

There are three pools in total that are just for the little ones. One is for over 4s and has a pirate boat, water cannons and jets. Another is very shallow with a mushroom sprinkler. And there's a third one available too.

Rooms ► View all

double room with garden view

Double room with garden view sleeps up to four people.

superior twin room with sea view

Superior twin room with sea view sleeps 2, with Privilege Service, which includes benefits such as exclusive check-in and -out, daily newspaper, bathrobes and slippers, 1 free entry per person to the thalassotherapy centre, breakfast and à la carte dinner in El Volcan, exclusive area for lunch service in the main buffet restaurant plus access to the exclusive Privilege Lounge with free bar with branded drinks, press, TV, and internet. These rooms are not suitable for kids under 12.

TripAdvisor Traveller Reviews Show more reviews »

Does some things very well.

Most people would of read the other reviews and are already aware of the Privilege , non Privilege situation so there isn't much point going over it again, in summary if you don't mind the luke warm mass feeding session of the non Privilege and your happy with the non branded booze then don't bother with the Privilege side. However. The Privilege side of things is definitely worth the money, if you know what your doing. You can book the Asian or Italian ( this restaurant has slept with an Italian, more like a Spanish chef trying Italian food ) or the Steak House ( give it a miss, ribs were good though ) Book this soon as you arrive it gets busy, quickly. Where you need to focus your attention is the Al a carte Breakfast and Dinner in El Volcan, total game changer and saved the hotel for us, amazing quality food, great staff, shout out to Daan. The manager if superb, he accommodated a fish / nut allergy with ease. You can have al a carte lunch any day aswell with out booking in the main building, very nice indeed, make sure you ask for the Sangria, needed a sleep after that day. If you like a drink, of course you do your going all inclusive !! You have access to the lounge, basically a free bar with all branded booze, big TV, comfy sofas, cold buffet, and great sun terrace, we spent loads of time here after the pool and before dinner to get away from the crowds and kids, really just lazing with a large JD and coke, which you pour YOURSELF. The bar service in general is pretty good, they are on Spanish time so don't expect light speed, when your Privilege you can see the non Privilege people asking for the same drink that you want and you can ask for different booze In it, we drank cocktails that where made fresh not the stuff from the generic bottle. Did raise a few eyebrows but tough luck if you don't book it don't moan about it. Sun loungers, as people say bla bla bla people claim them early, well play the game and claim yours first, simples. Kids club was excellent, great staff, kids loved it. Spa is superb, just what was needed after long night on the gin. Our only problem was the cleanliness of some areas of the hotel, firstly our room wasn't clean properly, we are not mega fussy people just wanted the floor cleaned and the rubbish taken away, had to ask a few times for this to be done, eventually spoke to the manager who said it was a contractor that cleaned the rooms and he would sort it, he did, no problem and didn't happen again. The public toilets, now these are far too small for the volume of people to be effective and were not cleaned properly, ever really, again this should be fixed, I mean they have ONE mens toilet cubicle on a floor that 2 of the biggest restaurant's are on !! Who came up with that idea needs shot, or get their cleaning gear on. Just a wee moan left and its done, you know who you are people.One of the non Privilege restaurants they call the pool bar serves chips, onion rings, burgers etc, all luke warm all pretty rank, chips are not bad though, its self service and that means put your rubbish away there is no need to ever leave you rubbish behind at lunch, dinner etc when your sitting 3 feet away from a bin, get off you back side and put it away yourself, these people are humans that run after you all day don't treat them like animals. Summary, SUPERB staff, BOOK THE PRIVILEGE or don't moan about it, hire BETTER cleaners.More

AldoH, Glasgow

Lush hotel

Travelled with my partner and two kids in December 2014. Hotel is fantastic. Great reception, hotel rooms clean and very big. Only downside is the tedious walk to them (the corridors aren't in a straight line and its a long walk)The food was great, my son who is a fussy eater loved everything. Lots of fish and pork, but no beef and only one night there was turkey. The A la carte restaurants were nice (although a tad tight with the drinks) the decor was very modern. Entertainment crew in the day were fantastic, the MOST annoying part of the holiday was the daily talk on how not to get sun burnt, the lecture was tedious and the ploy was buy our suncream. EVERY DAY!! Great hotel, location was a little out of the way and we found Playa Blanca very quiet but this may have been due to the time of year.More


Relaxing holiday

Just come back from a week at the Rubicon Palace. Was very impressed by the standard of this hotel. I upgraded to privilege room and service and it was worth the extras you got. The hotel was clean and comfortable and the staff worked very hard to make you feel welcome and comfortable. The food was very good in the variety of restaurants and the spa was a relaxing diversion. Rooms were spacious and well looked after. The only annoying thing in the week was the reservation of sun loungers round the pool. The hotel should attempt to discourage this. More

Gavin H,

Rubicon could be better......

Good points - the 3 a la carte restaurants - lovely change of scene and table service, the Italian was my favourite all comfy cushions and neutral surroundings, then the Asian- modern and minimalistic ( though it's more Chinese - mixed menu, tikka is Chinese curry!) my kids liked the American best, my least favourite. They were very helpful at making adjustments to the menu. The grounds are beautiful and spacious. Lots of space around pools ( apart from the activity pool ). Liked the piano bar. Staff friendly and efficient. Try eating in the smaller buffet restaurant for dinner from 7.30pm less choice, less noise, more comfort and contemporary surroundings though you need to be quick as tables go fast. The heated pool is a bonus, all pools are freezing though that's part of the holiday fun. A woman on site most days with sun cream stall discussing skin care, I've never seen this at a hotel and think it's a great idea. Bad points - disappointed with food as it can be lukewarm, dinner being the least appealing. This could be easily resolved with the use of heated under trays or glass attached lids. The pools look amazing though I'd swap the sea water pool to the smaller one with the waterfall. The sea water pool is under utilised, it's huge and would make a great pool for activities at one end. I found the pool activities unusual - no caps for water polo or equipment for their version of water aerobics. The water aerobics needs adjusting for exercise in water not just dance routines. I've been better entertained during the day. Lack of access to bottled water, a few fridges placed around the complex holding water only would solve this issue and give 24 hour access. Overall lovely looking complex, two room styles ( we had both! ) some with double balcony, some balconies have roofs therefore blocking the sun from reaching your washing. Take pegs, they are required. Pleasant peaceful holiday. Mainly Spanish, British, Irish and French tourists. The days are slow to begin and end around midnight. I went with my teenage son, adult son and his girlfriend. This holiday suited us and it would be great with young children as they have their own area away from the main pool beside the children's club, mini golf and activity area. Make sure you look for the onsite pets 4 turtles beside the waterfall pool and fish and turtles including a baby in the internal pond between the buffet restaurants. We never went to the evening entertainment so can't comment on it nor did we drink in the Brewers Fayre bar though we did play table tennis on a daily basis, tennis, pool, mini golf and running. The privilege guests have rooms sea front, some are a distance from the main building, they have their own restaurant for each meal and their own bar. There is a 6 mile coastal path and Rubicon is at the west end of playa blanca. Your keycard is required to gain exit/entry from the one gate to the coastal walk - turn right for a pleasant stroll to the lighthouse or left into town. It's a 40 minute slow pace stroll to reach the start of town, passing a few supermarkets, beach, cafes and restaurants. It's worth the walk, beautiful boutique shops ( street back from the front! ) along with the usual tourist market stall shops. Loads of perfume, shoe shops, restaurants and cafes, ice cream parlours and crepe stalls. 5 Euros for a taxi back from the main stand situated one street back from the front. This was my second visit, Next visit I would book a hotel more central. Lanzarote is windy which may not suit everyone. Happy to answer any questions.More

MyThoughts67, Dunfermline, United Kingdom

Fantastic Service

We have been to Lanzarote 10 times, and stayed at various hotels over the three main resorts. We arrived on the 16th July for a week with our 16 year old daughter. We chose this hotel based on the reviews. The hotel is huge, but not overwhelming. You could find yourself in a quiet spot, or be in the hub of everything going on both day and night, whichever you preferred. I am not a great lover of all inclusive, as I like to have a meal where I am served, but practically, all inclusive works for us. I am a vegetarian, and to be totally honest, found the selection of food for lunch and dinner restrictive, either salad, chips or pasta. We went out for dinner most evenings, as we preferred a calmer environment and better choice for me. I decided to talk to the management to tell them about my findings with the food. A lady called Stephanie was most helpful, she was really concerned and asked me to make a list of the food I liked, and she would organise with catering. I honestly could not ask for better service, brilliant. Pools, bars, atmosphere were fantastic. Pedro on piano is fantastic, and thoroughly entertained us. There was an Il Divo tribute called Magnifico, they were absolutely brilliant-best act I have ever seen on holiday. We had the opportunity to dine at the Priviledge restaurant for breakfast on the morning we were returning, it was wonderful. We are returning next year for 10 nights and upgrading as a result. I would say we are quite a fussy family, and don't normally go back to the same hotel twice, but this one really does tick all the boxes for all the age groups. My daughter has spent the last two days crying, as she misses the hotel and the new friends she made. Many guests return year after year-and we will be one of them. This hotel is a gem, beautiful location and all in all top notch.More


See all 5073 reviews »

Things To Do► View all

Similar Accommodations

Items marked with * incur extra charges which are payable locally

Please note that this hotel has a Tour Operator Rating of 4 in summer, 4 plus in winter.

Prices displayed in the 'top places to stay' section are the lowest prices available departing within the next 365 days. All offers are subject to very limited availability.

All prices shown are updated once every morning and therefore could change at any time during the day. All prices shown are per person and are based on 2 adults sharing unless otherwise stated. When selecting an offer you will be asked to enter in the number of adults and children travelling, the applicable price will then be displayed based on your chosen party size.

All offers are subject to availability. First Choice reserves the right to withdraw these offers at any time and without notice. For full booking terms and conditions please click here

Hotel H10 Rubicon Palace
Rated: 4.0 /5 based on 5073 customer reviews
from £391.39