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It’s got an average of 300 days of sunshine a year, so it’s not surprising Agadir’s crescent beach is popular with sun-seekers. But, there’s more to this lively spot than just golden sands. It’s also the place for shopping, lazy lunches in cafés and restaurants and wandering through the ruins of a crumbled Kasbah.
Along Africa's northern coast, this sun-soaked country lies just under Spain and runs all the way past the Canary Islands.
The handshake signals that business is done and that - over a tooth-achingly sweet cup of mint tea - you’ve bought a brightly-coloured carpet.
Here’s a little taste of what’s on offer. For more excursion ideas speak to your Holiday Advisor.
Catamaran
Enjoy a sea-side view of Agadir on this two-hour cruise along the Atlantic coast. You’ll be relaxing in style, with a glass of wine in hand, on the snazzy catamaran as you soak up the scenery and sea air.
Massa Reserve
See southern Berber villages and pretty fishing hamlets on your excursion to the Pre Sahara dunes and the Massa National Park.
Fantasia Night Out
Take it from us, the locals know how to party. So why not take a step back in time and get swept up in the excitement of Scheherazade’s Fantasia. Tuck into some local foods, watch a display of Arabian warrior horsemanship and see acrobats and belly dancers in action.
Othello’s Essaouira
Essaouira’s got pretty white and blue houses, a laid-back artisans quarter and gentle seaside charm. This Portuguese town, once called Mogador, was popular with the Rolling Stones, Jimmy Hendrix and Cat Stevens and is a lovely place to spend the day haggling for bargains its tumble-down streets.
Discover Marrakech
Considered Morocco’s most exotic and beautiful city, Marrakech is a must-do for anyone who likes their markets bustling. You can wander through the souks taking in the spices, handcrafts and wares, before the winding alleys spill out onto the famous Djemaa El Fna square. Here, you’ll find soothsayers, dancers, musicians and snake charmers as well as food sellers and patient donkeys. The excursion also includes a stop at Koutoubia minaret and leaves plenty of time for shopping.
Marrakech and Essaouira
It’s at night the Djemaa El Fna square really comes to life and this overnight excursion gives you the chance to see all the sights, sounds and colours of this social hotspot. On your second day, you’ll head to pretty Essaouira before a drive along the coastline to Agadir.
Atlas by 4x4
Drive along the coastal ride to the foothills of the High Atlas Mountains. This excursion, which includes a journey along the palm-lined gorge of Paradise Valley and through the tiny mountain village of Immouzzer, you’ll see Morocco’s contrasting landscapes. Lunch included.
Morocco’s got loads of international restaurants, a scattering of Western fast food outlets and delicious local menus. Be sure to taste the country’s speciality – a tajine. This stew is slow cooked in a traditional fluted pot and popular combo include chicken, olives, lemon and dates. Another must-do are the light filo pastry bites filled with mince, chicken, fish or cheese or topped with sweet orange blossom. Local beers, like Flag Spéciale, are well worth a sip and dinner is rounded off nicely with a honey-soaked pastry, Pastilla, and super-sweet mint tea.
At first glance, a night out in Agadir might seem a lower-key affair than in Marrakech. But, that’s not to say this seaside spot hasn’t a lively heartbeat. Agadir’s where Moroccans go to holiday. So, as an out-of-towner why not make like a local and head to the waterfront and Gasaa Square. Follow the smells and sounds and you’ll find cosy cafes and snazzy restaurants, often with live performances during the night. If you’re desperate to burn up the dancefloor, check out the hotels – many have nightclubs attached. But, don’t forget, during the month of Ramadan many nightclubs close their doors.
Agadir’s certainly no London, New York or even Marrakech when it comes to burning up the plastic. But, the good news is, if you’re after some ceramics from Fez, a teapot or a lively yellow pair of ‘babouches’ or slippers, you can haggle over them in Agadir’s Souk al-Had, go shopping in souvenir shops around the waterfront or head to the Uniprix supermarket.
Language: Arabic and French. Currency: Moroccan Dirham. Standard GMT: +0 hrs. Moroccan Tourist Office: 250 Regent Street, London W1B 4HB. Tel: 020 7437 0073. www.tourism-in-morocco.com
Saving water in Morocco
When you book a holiday with us we’ll ask you to make a small donation to the World Care Fund. Your donations are helping 50 hotels and 50 riads, which are traditional guesthouses, in Marrakech to save water. Using simple and cost-effective techniques, this new project will help hotels to trim down their water consumption.
Our World Care Fund project partner, The Travel Foundation, is an independent sustainable tourism charity that works in close partnership with the UK travel industry to fund these projects.
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To read your e-brochure you require Adobe Acrobat Reader Software, which you can download for free.