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Press Release

New “First Choice Ski+” and short stay ski holidays

First Choice is launching today the 2010/11 ski brochure and introduces short stay holidays to 44 ski resorts from 13 UK airports, a new ski resort and special early booking offers for next winter.


Also new for 2010/11 is First Choice Ski+” with prices from £449 per person INCLUDING local lift pass, ski/board hire or ski carriage, flights, transfers and seven nights’ accommodation (either with breakfast, half board, self catering) in selected accommodation in one of the following resorts: Alpe d’Huez and Tignes (France), La Thuile (Italy), Arinsal and Pas de la Casa (Andorra), Borovets and Pamporovo (Bulgaria) and Kranjska Gora (Slovenia). Valid for all departures during January and March 2011. Book by 30 November 2011.


New short stay holidays to 44 ski resorts from 13 UK airports will also be introduced next winter.

  •  Austrian and Slovenian resorts – 4 nights from £279 in the Chalet Hohe Tauern in Kaprun including return flights from Gatwick*, airport transfers, breakfast, afternoon tea & cake, evening meals with free wine and soft drinks departing on 4 January 2011.
  • French and Swiss resorts and Selva in Italy – 5 nights from £249 in self catering apartments in either Alpe d’Huez, Valmeinier or Nendaz including return flights from Gatwick* and airport transfers departing on 3 January.

* departure also from 12 other regional airports than Gatwick at a supplement


New resort

The new resort is Hinterglemm in Austria offering quick and easy access to the Saalbach-Hinterglemm-Leogang ski area. Nursery slopes and all lifts are in the centre of the village making it a good choice for beginners and experienced skiers alike.


Special early booking offers for 2010/11:

  • Free childcare offer -  saving of £220; book before 31 May 2010 and receive free all-day child care worth £220 for the duration of your ski holiday. The offer is valid for either Pepi Penguin and Whizz Kids Clubs for children between the ages of 6 months to 11 years in selected accommodation in Alpe d’Huez, Courchevel, Morzine, Les Deux Alpes (France), Kitzbühel (Austria) and Claviere (Italy).
  • Two-for-one lift pass offer – save up to £202; book your ski holiday to selected accommodation in Alpe d’Huez, Flaine, Morzine, Les Deux Alpes, Tignes, Val d’Isère (France); Kitzbühel (Austria); Cervinia or Claviere (Italy) before 31 May 2010, and get two-for-one lift pass (for example, saving up to £202 in Alpe d’Huez).


For families, we continue to offer deals like these:

free child places in selected accommodation on EVERY departure date and hundreds of holidays from £179;

free evening children’s clubs and a free night babysitting if guests book six full days childcare in selected hotels;

free helmet rental for children when First Time or Improver packages are pre-booked;

extra luggage allowance for infants on Thomson Airways (10kg).


PLUS all of our usual well thought-out extras that make holidaying with children a joy including our popular evening clubs that let all the family enjoy a relaxed end to the day. We provide full support for families in our designated family resorts offering more choice and options.

Prices are from £335 per person based on four sharing on a week’s self catering at the Poblado Apartments in Arinsal, Andorra, departing on 20th March 2011 from Gatwick including airport transfers.

 Reservations: 0871 664 0130