Help give away
holidays for heroes with
First Choice

To recognise the heroic effort and sacrifice of our nation’s Armed Forces, First Choice will give away much needed family holidays to bereaved families and the families of injured service men and women.

You can help, by booking your holiday through the First Choice website, just use the link below. For every 20 bookings made via this web page between now and 20th February, First Choice will donate a holiday to families of service personnel. Every customer who contributes to the campaign by booking a holiday will be entered into a prize draw to win a family holiday to the Holiday Village Aliathon.*

The families will be jetting off for week long, all-inclusive holidays to one of First Choice’s exclusive Holiday Villages. The Holiday Villages have plenty of activities for families, a great choice of restaurants and spacious accommodation, so are the perfect place for those who been affected by bereavement or injury to enjoy some much needed time together. Bill Rammell, Armed Forces Minister, said “We always welcome any gestures of support for our brave personnel. We know they value greatly any recognition of the sacrifice they make on behalf of this country. This offer of free holidays is generous and will be warmly received.”

Customers can also book holidays for the campaign through going to one of our First Choice shops with a copy of The Sun, from now until 20th February. Click here to find out more.

Book you holiday now

*Terms and Conditions

First Choice is offering a seven night holiday all-inclusive for 2 adults and 2 children (under 16), at its flagship property Holiday Village Aliathon in Paphos, Cyprus. Holiday will depart between May 1st – October 24th 2011 including flights. Travel insurance is not included. This prize is non-transferable and is subject to availability. Flights will be on Thomson Airways and the winner can choose to depart from 14 regional airports, subject to availability.