At a glance
Dance till dawn at an open-air summer festival
Make a splash in the clear waters of Lake Schwarzsee
Gaze at Gothic architecture from cobbled streets
Destinations in Kitzbühel
Top things to See and Do in Kitzbühel
Kitzbühel’s closest bathing lake and beach area can be found 2.5km north-west of the main metropolis. Schwarzee lake contributes to Kitzbühel’s reputation as a spa town, as the mud is packed full of rich natural minerals that are great for your skin.
Get back to nature
The deep emerald-green water of the lake is exceptionally clean. It's surrounded by the Wilder Kaiser Mountains and certain expanses of the shore are protected as nature reserves.
What to expect
Even though some areas have a safeguard status, there are still plenty of grassy sunbathing areas with easy access to the lake. You can hire boats, go fishing or swim in the warm waters. Kids - and bigger kids - love the slide and diving board.
To pick up some bargain bits, walk a little further out of Kitzbühel’s main town, towards the MPreis supermarket on Jochberger Strasse - there you’ll find some good outlet clothes shops. There’s also a weekly farmers' market from May to November, in the centre of Kitzbühel.
Kitzbühel has an excellent array of casual clothing shops, speciality shops, traditional Austrian-dress stores and places to purchase activewear. There’s even British high street favourite, Superdry, in the main square.
If you’re in the market for something special, Kitzbühel’s the perfect place to pick up a designer treasure - from discreet, high-end jewellery stores to celebrated, world-renowned labels. The exclusive boutiques add to the Glitzy Kitz reputation, which attracts glamourous jet-setters all year round.
If buzzing bars aren’t your thing, you’ll find a number of late-night pavement cafes and restaurants where you can have a quiet drink or after-dinner treat.
For a fun-filled evening with a couple of cocktails, drop by The Londoner bar. This legendary haunt is an old school, small and quirky venue. It comes complete with dingy lighting and a rocking late-night atmosphere, especially if the house band is playing.
Fashionable Kitzbühel is a paradise for lovers of fine food, with its range of award-winning restaurants, family-run mountain huts and contemporary cafés. Be sure to sample traditional Austrian dishes like kaiserschmarrn, a sweet dessert of chopped up pancakes, or käsespätzle - an Austrian take on macaroni cheese.
Homemade beer at Huberbraü Stüberl
In the centre of Kitzbühel, and with its very own brewery, Huberbraü Stüberl is a great place to pop into for lunch or dinner. You can sample Austrian classics like goulash and schnitzel, soak up the lively atmosphere and savour the fresh beer.
Fresh food with a view at Berggasthof Hagstein
The family-owned Berggasthof Hagstein sits perched at the top of the Horn. When taking a walk on the mountain, this Austrian chalet is a popular place for a pit stop. Everything is homemade and prepared with fresh local produce, and the views are fantastic.
Lakeside romance at Pilpino's
A little further out of town is Pilpino's, on the edge of Lake Schwarzsee. With stunning views of the lake from its outdoor terrace, it’s a lovely setting for a romantic meal. The traditional Italian dishes and fish dishes also go down a treat with its customers.