About First Choice

At First Choice – AKA the Home of All Inclusive – everything’s taken care of. In fact, on a First Choice holiday, your flights, transfers, local drinks, and three meals a day are all part of the deal. Their line-up of worldwide destinations is impressive, too – think close-to-home sun in Spain, Italy and Cyprus, and tropical escapes in Thailand, Mauritius and Mexico.

Say yes to First Choice. Life’s too short to say no.

How does our affiliate programme work?

It’s really easy! We help you to monetise the traffic that you send to Firstchoice.co.uk from your website with the use of CJ tracking links. If the visitor clicks on one of these links and makes a booking within 14 days, you will earn a commission. We offer a range of tools to help you promote our various products including package holidays, flight only and cruise.

Why join?

• Part of the world’s largest travel business

• Simple and compelling product offering that resonates well with customers with all inclusive as standard

• Competitive commission rates

• Extremely strong conversion rates for the sector

• High average order values

• Engaged affiliate team ready to help you grow and optimise your traffic and sales

• Commitment to helping content sites grow with dedicated budget and alternative KPIs

• Regular offers and promotions

• Banners and creative (generic and bespoke available)

• Product feed

• Lots of engaging content with regular product and destination launches as well as huge brand campaigns

• Detailed reporting to see what activity is working for you on a daily basis

• Be part of a multi award winning affiliate programme!

Ready to sign up?

Sign up to the First Choice affiliate programme via CJ Affiliate at the link below, it’s free and only takes a couple of minutes!

Sign up


Contact the Team at tuiaffiliates@thomson.co.uk


Lauren Brawn

Senior Digital Marketing Executive



Emmaline Haywood

Digital Marketing Executive



Tom Saulsbury-Hunter

Account Director



James Grange

Account Manager


Useful links

CJ Support Centre

First Choice Press Site

First Choice Codes and Offers

First Choice YouTube

First Choice Facebook

Thomson is part of TUI Group – the world’s biggest travel business. By linking up with their TUI Group partner companies around the world, Thomson – and TUI – is able to deliver on their promise – to provide you with holidays that’ll help you Discover Your Smile.

Interested in promoting other TUI brands including those in other territories? Sign up links to their respective affiliate networks can be found below!

Thomson UK: CJ Affiliate

Falcon Ireland: CJ Affiliate

TUI Netherlands/Belgium: Trade Tracker

TUIfly Germany: Zanox