Holidays to Switzerland serve mountain scenes, cute little towns and cloud-nine views.

The top of Europe

Size doesn’t matter for small-ish Switzerland when it’s got mega mountains in its reach. The mighty Matterhorn and UNESCO-protected Jungfrau are just two of its impressive peaks. Spot the first on your skis from the famous resort of Zermatt or find your own fairy tale in storybook St Moritz.

Switzerland city breaks

Geneva and Zurich are your headliners when it comes to Swiss cities – they’re the two biggest cosmopolitan hubs by population. French-speaking Geneva’s right at the toe of Switzerland. It’s home to the United Nations, the infamous Lake Geneva and is backed by major mountain views. Zurich, meanwhile, flaunts a Medieval old town with an emerging art scene and winding streets that are loaded with little wine bars. The River Limmat comes to life in summer, with boat trips and swimmers diving in for a dip.

Lakes for days

You’ve got thousands of lakes to choose from in this country – literally around 7,000. Lake Lucerne is one of the top picks. It’s known to have the most varied scenery of them all, giving fjord-like Norwegian feels instead of Swiss vibes. In the city of Lucerne itself, the 14th-century Chapel Bridge and an old stone water tower join forces to pose for one of Switzerland’s most papped pics.

Cheese. Cheese. Cheese.

The chic town of Gstaad's full of ski chalets, boujee hotels, exclusive shops and cheese, lots of cheese. You’ve got to try Emmental, Gruyere and even some lesser-known varieties like Vacherin Mont d'Or. For the ultimate experience, order a raclette. This is a top-tier cheesy sharing platter and après ski tradition. Dunk potatoes, cured meats and crusty baguette into pure, melted heaven.

Fancy seeing Switzerland by train?

We also offer flight-free trips to Switzerland, in partnership with Byway. Chill out around Lake Geneva, explore Zurich’s Old Town, or take things up a notch in the peaks of Zermatt. Browse flight-free trips to Switzerland >

At a Glance

  • Visit picture-perfect lakes and mountains
  • Strap your skis on and shred some powder
  • Tuck into world-famous Swiss cheese and chocolate
  • First Choice x Byway – flight-free trips available

Top Destinations