Deals & Coupon


Use code HOLIDAY and save £200 on Cyprus getaways. Departures 18th September - 31st October 2020. Min Spend £1000. T&Cs apply.

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Deal of the Week

Holiday in Turkey from £649pp.  Departing for a 7-night stay from Birmingham, Bournemouth, Cardiff,  London Gatwick and London Stansted between the 1st - 7th October 2020. T&Cs apply.  

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1000's of free kids places up for grabs! Subject to limited availability. T&Cs apply.

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Discount Holidays with First Choice

At First Choice, we’re here to make it easy for you to book your holiday, your way. With a wide range of global destinations, flights, hotels, and more, we’re your gateway to worldwide escapes that tick all the right boxes. We also give you the option of bundling everything into one handy all-inclusive package.

Wherever you’re dreaming of jetting off to, an exclusive First Choice discount code, voucher, or promo code can transform your dream into a reality. And with plenty of free kids’ places, money-saving offers, and low deposits from just £50 per person, you’ll have more to spend when you arrive.

As one of the UK’s biggest holiday companies, we offer a fantastic selection of hotels all around the world. We’ve designed our adrenaline-fuelled Holiday Villages and SplashWorld resorts especially for active families. Our Premier Collection is all about complete luxury and relaxation. First Choice promo codes can bring your next holiday one step closer, and with our budget-friendly TUI Suneo collection, you’ll be able to enjoy a low cost break with everything you need for a comfortable stay.

First Choice deals in 2020

Can’t decide where to spend your next holiday? Having trouble choosing between the beaches of Mexico and the forests of Jamaica? We’re here to help. First Choice discount codes, and events such as Black Friday introduce you to exciting low cost destinations in Europe and beyond. These include holiday hotspots such as… 

All Inclusive

First Choice means more options. We put you in control of your holiday, giving you the choice to book just the essentials, or upgrade to one of our luxurious all-inclusive packages. With all-inclusive, the kids can sample all sorts of new foods while you relax with a glass of wine. All for one price, and all included as part of your package. Select a First Choice voucher code to see our best all-inclusive deals.

Last-minute deals

If you can’t wait until summer, you’re not alone. That’s why we’ve got some fantastic First Choice offers which make it easier than ever to book a spur-of-the-moment getaway. Near or far, beach or city, be sure to check out our last-minute bargains. Grab yourself a deal, and do something different this weekend.