This piece of the North African puzzle is less than four hours from the UK, but it couldn’t be more different. Snake charmers and acrobats fill city squares, camels strut along sandy beaches, and maze-like souks are piled high with lanterns and carpets.
City-wise, Marrakech is the big cheese. In the medina a rabbit-warren of souks surrounds the chaotic heart of the city, Jemaa el-Fna. This centre-of-it-all square is the place to be come sundown. Beyond the medina walls, meanwhile, the High Atlas Mountains are within day-tripping distance.
Over on the Atlantic coast you’ve got Agadir. It’s got a 10-kilometre stretch of sand, a crumbling Kasbah and a lively marina to shout about.
Drive two hours north and you’ll hit Essaouira – the former stomping ground of Jimi Hendrix and Bob Marley. This seaside town has a chilled-out vibe, with an artsy medina and a breezy beach that’s great for windsurfers.