About First Choice

First Choice All Inclusive holidays are for the non-deciders and those who just want it all. They’re the type of break where the sky’s the limit and you don’t have to commit to just one thing. There’s so much on offer that you can tuck into a meal that’s half local grub and half home comforts if that’s what you fancy, or pick a cocktail at random and see what you get. Even try your hand at every watersport going – all without forking out any extra dough.

Over the years, we’ve mastered the art of squeezing every last drop out of your holiday. From the moment you step on the plane to that last sunset sangria, you can slip into a world that’s worry-free, knowing everything’s sorted and already paid for upfront. If that’s not maxed-out relaxing, we don’t know what is.

The All Inclusive collection

We rustle up First Choice holidays in all shapes and sizes, so you’re guaranteed to find one on our website that’s right up your street.

First off, there are Holiday Villages, AKA the top dog for fun-filled family holidays. These super-sized resorts put on the full works, from high rope adventures to TV-worthy night-time entertainment – keeping you wide-eyed around the clock. Splashworld hotels let you slip and slide from dawn ‘til dusk, with unlimited waterpark access. SuneoClub deals in sunshine breaks for savvy spenders. And Premier ups the ante with swanky, luxury pads.

They’re scattered across close to 30 different countries around the globe, from fly-and-flop fave, Spain, to the sun-baked shores of the Caribbean. And there are lots that have scooped awards too, so you know you’re getting the real deal.

The First Choice family

When it comes to getting you from A to B, we put you in the safe hands of our sister travel company, TUI. First Choice and TUI go way back, since joining forces in 2007. And, by working together, we can offer you a bigger choice of destinations, hotels and flight times – and that’s just for starters.

You’ll see the friendly TUI red smile logo plastered across airport check-in desks – both in the UK and abroad – on the planes, on your transfer buses and on your reps’ uniforms. And, if you want to ask some questions, get some recommendations or make a First Choice holiday booking in person, you can head to your nearest high street TUI Holiday Store.

Protecting the planet

Looking after our customers is top priority for us, but looking out for the planet is, too. After all, that’s the best way to make sure your favourite holiday destinations stay in top nick for years to come. We set the bar high when it comes to keeping our carbon footprint light, and do our bit to help out local people and places. More and more of our hotels are taking on stuff like growing their own veggies or caring for turtles that nest nearby. Whizz over to our Better Holidays, Better World page for more.