About First Choice

First Choice holidays are all about good value. We’ve got bucketloads of deals to suit every kind of budget, with everything from family breaks to adults-only options and once-in-a-lifetime getaways in our catalogue. You’ll find holidays that are just the ticket if you want a one-click package that takes care of everything. Or, if you’re the type of person who wants to fine-tune every detail – like your break’s duration, the airport you fly from and the board basis – we’ve got tonnes of options for you to get your mitts on, too.

Take a peek at the First Choice collection


We rustle up First Choice holidays in all shapes and sizes, so you’re guaranteed to find one on our website that’s right up your street.


First off, there are Holiday Villages, AKA the top dog for fun-filled family holidays. These super-sized resorts put on the full works, from high rope adventures to TV-worthy night-time entertainment – keeping you wide-eyed around the clock. Splashworld hotels let you slip and slide from dawn ‘til dusk, with unlimited waterpark access. TUI SUNEO deals in sunshine breaks for savvy spenders. And Premier ups the ante with swanky, luxury pads.


They’re scattered across close to 30 different countries around the globe, from fly-and-flop fave, Spain, to the sun-baked shores of the Caribbean. And there are lots that have scooped awards too, so you know you’re getting the real deal.

The First Choice family - A part of the TUI Group


When it comes to getting you from A to B, we put you in the safe hands of our sister travel company, TUI. First Choice and TUI go way back, since joining forces in 2007. And, by working together, we can offer you a bigger choice of destinations, hotels and flight times - and that's just the beginning.


You’ll see the friendly TUI red smile logo plastered across airport check-in desks – both in the UK and abroad – on the planes, on your transfer buses and on your reps’ uniforms. And, if you want to ask some questions, get some recommendations or make a First Choice holiday booking in person, you can head to your nearest high street TUI Holiday Store.

 

TUI in the UK and Ireland in numbers


  • • 6 million holidaymakers – we’re the UK’s leading travel brand
     
  • • 12,500 employees – from travel agents to cabin crew, engineers to back office staff
     
  • • 80+ destinations– in 30 countries around the world
     
  • • 4,000+ properties – from luxury hotels to private villas
     
  • • 60+ planes – based across the UK and Ireland
     
  • • 600+ travel agencies – including innovative Holiday Design Stores
     
  • • 24 regional airports – from Gatwick to Glasgow, Dublin to Doncaster
     
  • • 6 cruise ships – sailing under the Marella Cruises banner
     
  • • 1 leading website – one of the UK’s top digital travel hubs
     
  • • 120+ cruise ports of call – from Venice to Havana, Santorini to Singapore
     

TUI GROUP across the world in numbers


  • • No.1 travel company – it’s our mission to help you to ‘Discover your smile’ 
     
  • • 100+ years’ experience – our roots stretch back to the 1800s 
     
  • • 20 million customers – from families to couples, clubbers to cruisers
     
  • • 67,000 travel experts – including travel agents, cabin crew and holiday reps
     
  • • 180 worldwide destinations – from Spain to Shanghai, from Croatia to Costa Rica
     
  • • 15 core source markets – UK, Ireland,Denmark, Finland, Sweden, Norway, Germany, Austria, Switzerland, Poland, Belgium, Netherlands, France, Russia and Canada
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  • • 1,600 travel agencies – including digital holiday stores
     
  • • 300 TUI-owned hotels – over 200,000 beds in about 30 countries
     
  • • 150 planes – one of the youngest and greenest fleets in Europe
     
  • • 16 cruise ships - across TUI Cruises, Marella Cruises and Hapag-Lloyd Cruises
     
  • • 10 million ‘greener and fairer’ holidays – our sustainability commitment by 2020

 

Protecting the planet


Looking after our customers is top priority for us, but looking out for the planet is, too. After all, that’s the best way to make sure your favourite holiday destinations stay in top nick for years to come. We set the bar high when it comes to keeping our carbon footprint light, and do our bit to help out local people and places. More and more of our hotels are taking on stuff like growing their own veggies or caring for turtles that nest nearby. Whizz over to our Better Holidays, Better World page for more.