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About First Choice

First Choice holidays are all about good value. We’ve got bucketloads of deals to suit every kind of budget, with everything from family breaks to adults-only options and once-in-a-lifetime getaways in our catalogue. You’ll find holidays that are just the ticket if you want a one-click package that takes care of everything. Or, if you’re the type of person who wants to fine-tune every detail – like your break’s duration, the airport you fly from and the board basis – we’ve got tonnes of options for you to get your mitts on, too.

Take a peek at the First Choice collection


We rustle up First Choice holidays in all shapes and sizes, so you’re guaranteed to find one on our website that’s right up your street.


First off, there are Holiday Villages, AKA the top dog for fun-filled family holidays. These super-sized resorts put on the full works, from high rope adventures to TV-worthy night-time entertainment – keeping you wide-eyed around the clock. Splashworld hotels let you slip and slide from dawn ‘til dusk, with unlimited waterpark access. TUI SUNEO deals in sunshine breaks for savvy spenders. And Premier ups the ante with swanky, luxury pads.


They’re scattered across close to 30 different countries around the globe, from fly-and-flop fave, Spain, to the sun-baked shores of the Caribbean. And there are lots that have scooped awards too, so you know you’re getting the real deal.

The First Choice family - A part of the TUI Group


When it comes to getting you from A to B, we put you in the safe hands of our sister travel company, TUI. First Choice and TUI go way back, since joining forces in 2007. And, by working together, we can offer you a bigger choice of destinations, hotels and flight times - and that's just the beginning.


You’ll see the friendly TUI red smile logo plastered across airport check-in desks – both in the UK and abroad – on the planes, on your transfer buses and on your reps’ uniforms. And, if you want to ask some questions, get some recommendations or make a First Choice holiday booking in person, you can head to your nearest high street TUI Holiday Store.

 

TUI in the UK and Ireland in numbers


  • • 6 million holidaymakers – we’re the UK’s leading travel brand
     
  • • 12,500 employees – from travel agents to cabin crew, engineers to back office staff
     
  • • 80+ destinations– in 30 countries around the world
     
  • • 4,000+ properties – from luxury hotels to private villas
     
  • • 60+ planes – based across the UK and Ireland
     
  • • 600+ travel agencies – including innovative Holiday Design Stores
     
  • • 24 regional airports – from Gatwick to Glasgow, Dublin to Doncaster
     
  • • 6 cruise ships – sailing under the Marella Cruises banner
     
  • • 1 leading website – one of the UK’s top digital travel hubs
     
  • • 120+ cruise ports of call – from Venice to Havana, Santorini to Singapore
     

TUI GROUP across the world in numbers


  • • No.1 travel company – it’s our mission to help you to ‘Discover your smile’ 
     
  • • 100+ years’ experience – our roots stretch back to the 1800s 
     
  • • 20 million customers – from families to couples, clubbers to cruisers
     
  • • 67,000 travel experts – including travel agents, cabin crew and holiday reps
     
  • • 180 worldwide destinations – from Spain to Shanghai, from Croatia to Costa Rica
     
  • • 15 core source markets – UK, Ireland,Denmark, Finland, Sweden, Norway, Germany, Austria, Switzerland, Poland, Belgium, Netherlands, France, Russia and Canada
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  • • 1,600 travel agencies – including digital holiday stores
     
  • • 300 TUI-owned hotels – over 200,000 beds in about 30 countries
     
  • • 150 planes – one of the youngest and greenest fleets in Europe
     
  • • 16 cruise ships - across TUI Cruises, Marella Cruises and Hapag-Lloyd Cruises
     
  • • 10 million ‘greener and fairer’ holidays – our sustainability commitment by 2020

 

Protecting the planet


Looking after our customers is top priority for us, but looking out for the planet is, too. After all, that’s the best way to make sure your favourite holiday destinations stay in top nick for years to come. We set the bar high when it comes to keeping our carbon footprint light, and do our bit to help out local people and places. More and more of our hotels are taking on stuff like growing their own veggies or caring for turtles that nest nearby. Whizz over to our Better Holidays, Better World page for more.

Call us on: 0203 451 2688

BOOK NOW! Call us on: 0203 636 1310

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We're part of TUI Group - one of the world's leading travel companies. And all of our holidays are designed to help you Discover Your Smile.

Registered address: Wigmore House, Wigmore Lane, Luton, Bedfordshire, United Kingdom, LU2 9TN

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Holiday Types

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Popular Destinations

Tenerife Holidays Madeira Holidays Ibiza Holidays Costa Del Sol Holidays Zante Holidays Gran Canaria Holidays Kefalonia Holidays Benidorm Holidays Lanzarote Holidays Majorca Holidays Cuba Holidays Algarve Holidays Sharm El Sheikh Holidays Santorini Holidays Austria Holidays Switzerland Holidays

Mid/Long haul

Egypt Holidays Goa Holidays Sri Lanka Holidays Caribbean Holidays Florida Holidays Cape Verde Holidays Jamaica Holidays Thailand Holidays Aruba Holidays Turkey Holidays Mexico Holidays Barbados Holidays St Lucia Holidays Vietnam Holidays Dubai Holidays New York Holidays

Short Haul

Portugal Holidays Cyprus Holidays Malta Holidays Morocco Holidays Bulgaria Holidays Spain Holidays Italy Holidays Croatia Holidays Greece Holidays Crete Holidays Rhodes Holidays Corfu Holidays Dubrovnik Holidays Paphos Holidays Fuerteventura Holidays Iceland Holidays

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  • World of TUI

    Travel Aware – Staying Safe and Healthy Abroad

    The Foreign, Commonwealth & Development Office (FCDO) and National Travel Health Network and Centre have up-to-date advice on staying safe and healthy abroad.

    See gov.uk/travelaware and follow @FCDOtravelGovUK on Twitter and Facebook.com/FCDOtravel - for the latest general FCDO travel advice, including coronavirus travel guidance, security and local laws, and passport and visa information.

    See gov.uk/foreign-travel-advice - for FCDO travel advice about individual destinations.

    See Travel Aware page - for travel advice from First Choice.

    See travelhealthpro.org.uk - for current travel health news.

    The advice can change so check regularly for updates.

All the flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Some of the flights on this website are also financially protected by the ATOL scheme, but ATOL protection does not apply to all flights. This website will provide you with information on the protection that applies in the case of each flight before you make your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.caa.co.uk. ATOL protection does not apply to the other holiday and travel services listed on this website.