Just say yes, become a First Choice affiliate

About First choice

At First Choice, holidays are the bread and butter, and they all come with heaps of benefits. For starters, flights, hotels and transfers are always part of the package. Plus, First Choice are all about flex. Wondering whether to go All Inclusive or self-catered? Not a problem – they offer both, and all the options in between. They’ve got holidays for everyone, from adults-only escapes to hols for the family. First Choice’s worldwide line-up of destinations is impressive, too – think close-to-home sun in Spain, Italy and Cyprus, and tropical escapes in the likes of Thailand, Mauritius and Mexico.

How does our affiliate programme work?


It’s really easy – we help you to monetise the traffic that you send to firstchoice.co.uk from your website with the use of Impact tracking links. If the visitor clicks on one of these links and makes a booking within 30 days, you’ll earn a commission. We offer a bunch of tools to help you promote our products, which include package holidays and multi-destination breaks.


Why join?

  • Part of the world’s largest travel business
  • Simple and compelling product offering that resonates well with customers
  • Competitive commission rates
  • Extremely strong conversion rates for the sector
  • High average order values
  • Engaged affiliate team ready to help you grow and optimise your traffic and sales
  • Commitment to helping content sites grow with dedicated budget and alternative KPIs
  • Regular offers and promotions
  • Banners and creative (generic and bespoke available)
  • Product feed
  • Lots of engaging content with regular product and destination launches as well as huge brand campaigns
  • Detailed reporting to see what activity is working for you on a daily basis
  • Be part of a multi award winning affiliate programme!

Ready to sign up?

Sign up to the First Choice affiliate programme via Impact at the link below, it’s free and only takes a couple of minutes.

Sign up

Contact the Team at UKpartners@tui.co.uk

Useful links


Impact Support Centre: support@impact.com

TUI is the world’s largest travel group. They’ve been taking people on holiday for over 50 years – you probably recognise their famous red smile logo. Thanks to their team of travel experts around the world, it’s easy to design your perfect holiday. However you like to travel, TUI have something for you.

Interested in promoting other TUI brands including those in other territories? Sign up links to their respective affiliate networks can be found below!