Dove-white sands and beachfront bars are the norm on Colonia Sant Jordi holidays – one of Majorca’s best-kept secrets.

Gaining ground

Colonia Sant Jordi’s blazed its own trail on the tourist itinerary in recent years, thanks in no small part to its ice-white beaches and laidback atmosphere. While most of the throngs continue to head to noisier neighbours like Palma and Magaluf, this once-small fishing village has grown into a popular family-friendly holiday-making spot of its own.

From small acorns

While the town’s popularity has soared in recent years, it’s retained much of its old-world charm. The harbour’s a reminder of the town’s fishing heritage, and it’s still in constant use from local fishermen, who provide many of the daily dishes for some of the beachfront restaurants. And where it was once a centre of industry, the harbour now shares its space with passenger boats, which run daytrips to nearby islands.

Powder-soft sands

Arguably the biggest reason for Colonia Sant Jordi’s growth in visitors is its location in Majorca’s south east. Some of the island’s best beaches are dotted along this stretch of coastline, including Es Trenc’s seven-kilometre stretch and Es Carbo – a favourite with the Spanish royal family. The town’s got a pretty impressive patch of it’s own as well – a toothpaste-white swathe that’s pulled right up to a bar-and-restaurant-lined promenade by the marina.

Step onto a salt mine

Before the growth in tourism, the town’s two biggest income streams came from fishing and salt mining. The Salinas salt mines are just a 10-minute taxi ride away, and guided tours are available if you fancy finding out everything there is to know about salt harvesting. The mine’s ice-white mountains can be seen from a distance, which is no surprise really – it produces around 10,000 tonnes of salt per year, most of which is used on the island.

At a Glance

  • Stretch out on toothpaste-white beaches
  • See the sun go down from a beachfront bar
  • Admire the views from the old harbour